Sponsored website article
A sourced explanation of your robot, model, component or research tool, with a visible paid partnership disclosure and an agreed destination link.
Material to include
Product documentation, evidence for performance claims, approved images and the action readers should take.
X post, quote post or thread
A concise announcement or a sequence explaining a technical release. The brief defines the post type, source material and publication window.
Material to include
Official announcement link, demonstration footage, key facts, account handles and launch timing.
Instagram or TikTok video
A short video presenting a robot task, product feature or research result. Footage, captions, distribution and reuse are scoped before production.
Material to include
Original footage, permission to publish it, an explanation of the control mode and the desired call to action.
Event promotion and coverage
A placement about a robotics conference, exhibition or launch demonstration. On-site access and travel, where relevant, are agreed separately.
Material to include
Official event page, program, dates, venue, organizer and the registration or launch link.
Define the outcome before booking
A developer tool may need visits to its documentation. A robot launch may need demo requests. An event may need registrations. Name one primary action, provide the destination page and specify any tracking parameters. This gives the placement a clear purpose and makes the available results easier to interpret.
Confirm the reporting window and platform metrics with the deliverables. Social views, website visits and qualified inquiries measure different things. Audience totals across platforms can overlap and should not be treated as unique reach.
Disclosure, claims and reuse
Paid placements are disclosed to readers. Sponsored links carry the appropriate link attribute. Specifications, autonomy claims and test results need an attributable source. An analysis of supplied footage is identified as such. We describe work as a hands-on test only when we have tested the equipment.
Provide media you own or have permission to use. Paid amplification, editing by third parties, account access and reuse in brand advertising require an explicit agreement. Our editorial policy explains sourcing and corrections.